lhr0308@hanmail.net: September 2011

I implemented emphasis, contrast, balance, flow, alignment, and repetition to create a single unified design under the rule of thirds. The rule of thirds is that my work should be focused on emphasis the most. Then balance should be placed on the second important point and contrast should be the third. I put emphasis on the upper right corner and it leans somewhat to the right. I placed balance on the rectangular shape in the middle and contrast is in the bottom of the left corner. Alignment is placed on a bit upper on emphasis. I then placed repetition in a rectangular and it is on the very bottom of the right side. Lastly, flow is overlapping the letter B of the balance word.

The focal point on my piece is emphasis. I sketched more line along the edge of emphasis to get more focus on the word. The secondary is balance that is starting from the letter H of emphasis. Contrast, the tertiary element, is placed toward balance that is connected with emphasis. Contrast and balance are not overlapped each other, but the three world, emphasis, balance, and contrast are in same direction. But I flipped the contrast word to express the real meaning of contrast. I used a circle to look like a shell of a snail. It indicates the meaning of flow that is smooth and soft. If you take a look at the shape deeply, it is including the letter of F, L, O, and W. I was focused on balancing each word in my design by using all the space of the frame. Especially, I expressed balance by putting the letter a in the middle of the balance, because the letter “a” is in the middle of balance of spelling. I repeated repetition a lot and filled up the rectangular with the word. The alignment word is placed near by emphasis. The word is along the path of circle that starts from the letter H and finish at S from emphasis. So it means that a word follows the other word step by step. The negative space within my design is enough and the space is balanced well. Contrast is in medium scale. I used a variety type of the thickness and the thickest word in my design is emphasis that is a focal point. The second thickest word is the letter B and L from balance and third one is contrast. Others are gray except for flow. Each word has a different font style. The letter E and B from balance are overlapping flow and repetition respectively. The letter E of emphasis is little cropped-off at edge of page. Balance and repetition are in the horizontal line. Emphasis is going to downward to the right and alignment is placed with the same direction with emphasis. Lastly, contrast is rotated at about 110 degree.